Monday, September 30, 2019

The Theme of Leadership in the ‘Lord of the Flies’

Throughout the novel, ‘Lord of the Flies’, William Golding is able to link the many aspects of our own world through the various characters he creates. One of these aspects is leadership, which plays a vital role in the novel’s microcosmic society, as it does in our own society. Golding uses leadership to convey his ideologies about human nature. Golding believes that all humans are fundamentally flawed, that all humans are evil and are capable of inflicting evil upon others. Only the law and order of our society hold back the flaws that all humans inherently possess.Golding uses the mixed feelings that he has about leadership to reveal his philosophy about human nature and other flawed aspects of our society. The Second World War, which Golding was a part of, brought about his pessimism of human nature. He was horrified at what himself and others did during the war. He gradually learned to see all human nature as savage and unforgiving, the darkness of mans heart ; it is in all of us. The qualities of a good leader are universally accepted. The leader has to have control over his followers. He has to demand respect.The leader also has to be able to persuade his followers to follow him without taking away from his beliefs and views. A good leader also has to be able to be strong, mentally more than physically. He needs to be able to stand his ground and strongly believe in what he feels is right. A good leader also has to believe in himself. If a leader does not believe in himself, then who will? A leader has to be assertive and does not need to back down from anything. The two main characters in this novel express some of these characteristics, one character more than the other.There are always people, when in a group, who show and possess superior leadership attributes than others. The strongest, mentally and physically, tend to have the greatest influence over others. Sometimes the strongest person is not necessarily the best choice. Autho rs, including Golding, often show how humans select the strongest person, to give us an understanding of the influence people can possess over others. Golding has two stand out characters in the beginning of the novel who each show their own, but very different leadership skills.However Golding believes that there is no such thing as a perfect leader, and that every type of leadership is flawed in some way. Golding intends to use these two characters to highlight the two types of leadership that he tries to present in the novel. The first character introduced to us is Ralph, who in my opinion is presented as the better leader. His capacity for leadership is evident from the beginning, â€Å"Shut up,† said Ralph absently. He lifted the conch. â€Å"Seems to me we ought to have a chief to decide things. He then proceeds to be voted as the group leader, over Jack, mainly due to the fact that he was the one that initially blew the conch, â€Å"They obeyed the summons of the con ch, partly because Ralph blew it, and he was big enough to be a link with the adult world of authority†¦. †It is obvious from the offset that Golding has made Ralph the symbol of democracy in the novel. Golding shows his feeling about democracy as describing democratic voting as a ‘toy’. The other little’uns follow Ralph as he is the only link they have left to the civilised world.At the beginning and throughout the novel, Ralph is the primary representative of order, society and leadership among the group. Ralph starts off well at attempting to make a new society; he firmly believes that the most important thing in this situation is being rescued. He creates a fire beacon, for cooking, heat and rescue. The signal fire can be viewed as a sign of hope – the hope the boys have to return to society. When the flames dance brightly, it shows the enthusiasm they hold for the idea of being rescued. However, as the fire grows dim, it reflects the attitu de of the boys and their loss of morale.The signal fire can also be viewed as the boys' link to the civilized world. As long as the fire continues burning, it suggests not only that the boys want to return to society, but also that they are still using their common sense. He understands the essentials that a society must have to keep afloat and he knows what must be done in order for the survival of the boys. He works vigilantly to keep the group's focus on the hope of rescue. It is at the second assembly that we see Ralph firmly asserting his authority, â€Å"except by me†. It is also the first time that Jack struggles with Ralph’s authority.As the tension between Ralph and Jack continues to increases, we see more obvious signs of a potential struggle for power. Although Jack has been deeply envious of Ralph’s power from the moment Ralph was elected, the two do not come into open conflict until the fourth chapter, when Jack’s irresponsibility leads to th e failure of the signal fire. When the fire—a symbol of the boys’ connection to civilization—goes out, the boys’ first chance of being rescued is thwarted. Ralph flies into a rage, indicating that he is still governed by desire to achieve the good of the whole group.But Jack, having just killed a pig, is too excited by his success to care very much about the missed chance to escape the island. Indeed, Jack’s bloodlust and thirst for power have overwhelmed his interest in civilization. Whereas he previously justified his commitment to hunting by claiming that it was for the good of the group, now he no longer feels the need to justify his behaviour at all. Instead, he indicates his new orientation toward savagery by painting his face like a barbarian, leading wild chants among the hunters, and apologizing for his failure to maintain the signal fire only when Ralph seems ready to fight him over it.However, Ralph still has his shortcomings as a leader and isn’t always perfect as Golding is trying to show. One of his first mistakes was giving more control to Jack by making him leader of his hunters. This allows Jack and the choir boys to make their own rules and encourage the choir boys to stray away from Ralph’s lead. When the beast is first introduced, Ralph doesn’t do a very good job of convincing the younger boys that there isn’t a beast on the island. He just say’s â€Å"but there isn’t a beast. † Whereas Jack assures the younger boys that if there is a beast, he’d find it and kill it.The weight of leadership becomes oppressive for Ralph as the story continues; he is dutiful and dedicated, but his attempts to instil order and calm among the boys are decreasingly successful. Golding develops Ralph's particular concerns and insecurities. By showing him worrying over his perceived failures, Golding highlights Ralph’s responsible, adult nature. Ralph's concern about his appearance, and particularly his grown-out hair, indicate his natural inclination toward the normality of civilization.Although Ralph demonstrates a more than sufficient intelligence, he also worries that he lacks Piggy's genius, â€Å"if only I could step inside that fat head of his†. Ralph eventually understands the importance of thought and how it can help him as a leader, â€Å"thought was a valuable thing, that got results†¦ †. The second type of leadership that Golding conveys through a character is the Dictator, Jack. Ralph treats all the boys with dignity and tries to work with them for the betterment of the society. On the opposite side of the scale, Jack does not treat any of the boys with the dignity that Ralph does.In chapter three Golding writes, in comparing Jack’s and Ralph, â€Å"They walked along, two continents of experience and feeling, unable to communicate. † This shows how Golding is trying to tell us how Ralph and Jack†™s motives are completely different; one is focused on hunting and the other on the society. Jack immediately shows qualities of a good leader, but are different qualities than Ralph shows. Jack has a very commanding presence from the beginning; he arrives on the island having some success in exerting control over others by dominating the choir with his militaristic attitude.At the first assembly he believes that he should be chief, â€Å"I ought to be chief†, but is humiliated when he loses the vote to Ralph. Jack is chauvinistic, stating that, â€Å"I agree with Ralph. We've got to have rules and obey them. After all, we're not savages. We're English, and the English are best at everything. So we've got to do the right things. † Golding believes that Nationalism and chauvinism are the causes of wars on our society and is putting this across in the microcosm. This is a hint that there would be eventually conflict on the island.Golding also uses the theory of Darwini sm to relate to Jack, as Jack puts down the weaker in society, Piggy and Simon, like most dictators do. Jack represents evil and violence, the dark side of human nature. He is the character that regresses the most throughout the novel. It starts with him hunting in the Jungle, when Golding uses animal imagery to show his regression, ‘ape-like’ and ‘half naked†¦walking on all fours’. Jack attempts to dominate the group, rather than working with Ralph to benefit it.The conch does not mean anything to Jack, for him, the conch represents the rules and boundaries that have kept him from dominating others. Their entire lives in the other world, the boys had been moderated by rules set by society. The dictator in Jack becomes dominant in his personality during the panic over the beast sighting on the mountain. In trying to put Ralph down, he uses his rhetorical skills to twist Ralph's words. In defence, he offers to the group an excuse that â€Å"He'd never have got us meat,† asserting that hunting skills make for an effective leader.Jack assigns a high value only to those who he finds useful or agreeable to his views and looks to silence those who do not please him. Denouncing the rules of order, Jack declares, â€Å"We don't need the conch any more. We know who ought to say things. † As Jack strives to establish his leadership, he takes on the title of â€Å"chief† and reinforces the illusion of station and power by using the other boys ceremoniously as standard bearers who raise their spears together and announce â€Å"The Chief has spoken. Jack works closely with Roger, as Ralph does with Piggy and Simon, to help him form his new dictatorship at Castle Rock. Though Roger does not possess any sort of leadership skills, he does have a forced authority over others. This role is no game for him, though; by the night of Simon's death, Jack has clearly gone power-mad, sitting at the pig roast on a large log â€Å"pa inted and garlanded . . . like an idol† while â€Å"power . . . chattered in his ear like an ape. † His tribe addresses him as â€Å"Chief,† indicating a form of more primitive tribal leadership.Jack’s leadership in the macrocosm would not work, it would just lead to war. Whereas on the island Jack promises food and fun, so everybody follows him. Jack’s savage, primitive society murders the two outcasts, Piggy and Simon. The next on their list is Ralph, who is finding himself running away from a line of Jack’s group across the island. In the midst of the chaos, the forest is set on fire. As Ralph is running away, he unselfishly thinks, ‘The fools! The fire must be almost at the fruit trees- what would they eat tomorrow.Even though Jack’s tribe is hunting him down, all he cares about are the others. At the end of the novel, a naval officer comes onto the island. When he asks who is in charge, Jack steps forward and then steps back . He finally realizes that what he was doing was wrong and cowers away from the naval officer, thinking that Ralph would take all of the blame. Ralph loudly proclaims the he is the leader. They had all finally come to realize what they had done. They soon discovered that if they had followed Ralph, none of this would have happened. hen the naval officer appears on the island, all the boys who were moments ago behaving savagely, come to a halt and suddenly return to their senses. This suggests that the appearance of the naval officer symbolizes the return of both adult supervision and civilization. Ralph was the best leader in the novel, he puts the society over himself at all times. Jack has the better leadership skills, but chooses to use them for the wrong reasons. The fact that he came to be the leader was because of humanity's sinful tendency towards savagery.

Sunday, September 29, 2019

The Battle of Fort Necessity

The Battle of Fort necessity, also know as the Battle of The Great Meadows, is considered the flashpoint of the French and Indian War that started on the morning of July3, 1754. The battle between British and French forces and their respective Indian allies, took place 65 miles north of Fort Duquesne (located at the forks of the Ohio River) in the Ohio River Valley in present day Pennsylvania (Purvis 143).Most notably the commander of the British Colonial forces was a 23 year old, Virginia military officer, by the name of Lieutenant Colonel George Washington who initially had been sent into the area with 200 men to assist with and protect the construction of a British fort at the forks of the Ohio. On April 20, 1754 news arrived that the French had already seized the fort and renamed it Fort Duquesne.(Marston 11,12). Washington began construction of Fort Necessity on 24 May after receiving intelligence that a party of French troops were moving against him (Marston 12). On 27 and 28 M ay, Washington took 40 militia soldiers and with the aid of his Indian ally, Half king of the Iroquois Confederacy, ambushed the French party killing 10 of their number, including their commander Joseph Coulon de Villiers (North 72).Washington knew that a strong French attack was imminent and retired to Fort Necessity to make preparations. With the arrival of Captains Lewis and Mackay and about 100 regular British soldiers a 2 few days before the battle brought the number of the garrison of Fort Necessity to around 400 men (Axelrod 216). On the morning of 3 July, 900 French and Indians, under the command of, Louis Coulon de Villiers (Joseph Coulon de Villiers brother), surrounded and attacked the fort.Washington had misjudged the distance from the wooden palisade his men had constructed to the wood line making their positions within musket range as well as having dug their entrenchments too shallow, to only about a depth of 5 feet. To make matters worse, it had begun to rain water l ogging the British trenches and fouling their muskets. After nine hours of fighting, with their supplies depleted and suffering not only losses under fire, but a considerable number of desertions, Washington accepted the inevitable and surrendered to the French (Marston 13).It would be the only surrender of his military career. 3 Works Cited Axelrod, Alan. Blooding at Great Meadows: Young Georg Washington and the Battle that Shaped the Man. Philadelphia: Running Press, 2007. Marston, Daniel. The French-Indian War, 1654-1760. London: Taylor and Francis, 2003 North, Sterling. George Washington: Frontier Colonel. New York: Sterling Publishing Co, 2006 Purvis, Thomas L. A Dictionary of American History. Hoboken, NJ: Blackwell Publishing, 1997

Saturday, September 28, 2019

Bicycle Propulsion Systems

Bicycle Propulsion Systems    1.Abstract This report documents the development of bicycle propulsion systems over time and mentions the changes made to make the bicycle more efficient, safe, faster and resistant. It defines what a bicycle’s drivetrain system is in a few words and what they are used for on a bicycle. It includes brief information about 4 of the first bicycles made in the 1800s and refers to the changes in design and materials used for these bicycles. It also consists information of the 2 main bicycles used today and the improvements they have had compared to the older bicycles. At last, this report recommends improvements that could be made to the bicycle to make it more efficient. 3.Nomenclature Km/h = kilometers per hour Kg = kilograms Torque = a force that causes rotation Cadence = the number of revolutions of the crank per minute 4.Introduction Public transportation has changed and improved over a great period of time. These improvements have helped make transp ortation ,from one location to another, much easier. The bicycle is a great example of a method of transportation that has gone through a lot of improvements so that it is easier to use, faster, safer and more damage resistant. All this has happened by engineers taking into consideration the materials they use and the design of the bicycle. 5.Discussion and Analysis of Material 5.1 Bicycle Drivetrain Systems (Appendix 1 and 2) Bicycle Drivetrain Systems are used to transmit the rider’s power to the drive wheels in order to move the bicycle forward. Nowadays, most drivetrain systems include mechanisms that are used to convert speed and torque via gear ratios. Over the years propulsion systems for the bicycle have ranged from the rider’s legs, to the modern drivetrain systems that include gears and pedals. 5.2 History (Appendix 3) Over the past couple of centuries many different bicycles have been invented that have different characteristics in order to improve safety and efficiency, but still had a similar structure. Many of the different developed bicycles include: Hobby Horse (Appendix 4) The Hobby Horse was invented in 1817, by the German inventor, Baron Karl Drais. This bicycle had a primitive design and did not include a drivetrain. It was a 23kg bicycle which was made out of wood, including the wheels. It also included a leather saddle for the rider to sit on, and resembled a modern handlebar. The rider’s feet was the propulsion system for this bicycle. This meant that the rider wouldn’t be able to go very fast and would require a great amount of effort to move it forward due to its weight. It would also be difficult to transfer the bicycle uphill, thus the rider would have to carry it. Whilst going downhill, the lack of brakes would cause the bicycle to travel at a fast speed without anything, other than the rider’s feet, to stop it. Velocipede (Appendix 5) The Velocipede was invented in 1858 by the Fr ench Michaux company. This bicycle was a great development from the Hobby Horse. It first had a cast iron frame which was then changed to wrought iron for better damage resistance. The seat featured suspension which was inspired by the suspension used in wagons. Although, the bicycle was not comfortable to ride, hence why it’s also called the â€Å"Boneshaker†. The wheels were wooden but consisted of iron tyres. It also included pedals on the axle of the front wheel as the bicycle’s propulsion system. The pedals would allow the rider to use less effort, compared to the Hobby Horse, to move the bicycle forward. This bicycle also consists of the introduction of a first brake, which included a metal lever that pressed a wooden pad against the rear wheel, making it much safer as it has the capability of stopping, though the wooden pad would wear out due to the friction between the pad and the wheel. Penny Farthing (Appendix 6) The Penny Farthing was invented in 1869 by French, Eugene Meyer. The bicycle’s design was based on the desire to make it faster, thus using it for sport. Since gears were not invented yet, the front wheel’s size was increased so it would travel a longer distance after one full rotation. The frame weight was reduced to increase riding comfort including solid rubber tires, and the use of hollow steel tubes made it lighter. With the introduction of spokes and ball bearings, the wheels were also improved. The Penny Farthing would reach top speeds of 40km/h, but despite its advantages it had many disadvantages. It required a running start and a mounting step for riders to be able to mount it. To stop, the rider would require to jump off the bike. The higher centre of gravity on the bicycle would mean that if the rider fell they would have great accident. And at last, if the rider went over a bump they would be sent flying, leading to a fatal accident. The Penny Farthing’s propulsion system were stil l the pedals, although, their positioning on the bigger front wheel would require riders with tall legs to ride them. Due to the bigger wheel, one rotation of the pedals would allow the bicycle to cover a longer distance, hence why it is faster than previous bicycles. This design might my the bicycle faster and more efficient, but it was more dangerous due to the height and centre of gravity of the bike, the lack of feasible brakes and the high speeds it can reach. The Rover (Appendix 7) The Rover was invented in 1885 by English John Kemp Starley. This bicycle was chain driven and was also known as the â€Å"Safety Bicycle†. It featured equal sized wheels and a diamond frame, used to equally distribute the forces throughout the bicycle’s frame, though it still lacked a seat tube. The solid rubber tires were also replaced in 1888 with pneumatic tires, which made it more comfortable to ride. The original model of The Rover used treadles to turn the rear wheels, but t he later updated model used a chain drive which consisted of a large front sprocket and a small rear sprocket used to multiply the revolutions of the pedals without the need of a large front wheel. The pedals were more centred putting the rider’s feet away from the front wheel, and the centre of gravity was lower making it easier for the rider to stop by putting their feet on the ground. To also better stop the bicycle, it included a lever which pushes a metal pad onto the front wheel. This bicycle was much safer due to its frame design and its low centre of gravity. It had increased efficiency due to the positioning of the pedals and the two same sized wheels whilst still being capable of travelling at high speeds with the brake being able to stop the bicycle if needed. The design of the handlebar also helped to improve the handling of the bicycle. The use of metal on the frame and on the chain mechanism also made it resistant from damage. Although, with the introduction o f the new chain mechanism, pebbles or sticks could get caught in the chain, possibly damaging the mechanism. 5.3 The modern bicycles Today there is a variety of bicycles that are used for different situations. To be able to adapt to the different situations, the bicycles have different characteristics but still have similarities structure-wise. The 2 main types are mountain bikes and racing bikes. Mountain Bikes (Appendix 8) Mountain bikes are bicycles designed for off-road riding. They are similar to other bikes but consist features that help enhance performance and durability on rough terrain. They consist of suspension on the frame and fork making the ride on rough terrain more comfortable, knobby tires which adds more grip on the wheels, heavy duty wheels that add durability, and more powerful brakes to help stop the bike instantly when on the rough terrain. The bicycle’s propulsion system includes derailleur gears (Appendix 2) that consists of a crankset for th e rotation of the bicycle’s pedals, a cogset which is a set of different sized metal cogs or sprockets that are used as the gears, and a chain that links the cogset with the crankset. Different gears provide different torque and speed and requires different amounts of effort to rotate the pedals. The higher the gear, the more torque, speed and effort. The gears are controlled by a shifter which is connected to the gearing gearing mechanism by a cable. Mountain bikes tend to have up to 30 gears, yet mountain bikers choose to use 10 or 9 speed bikes due to the lighter weight and less complexity. The mountain bikes are very efficient and safe bicycle as they include disk brakes that help with instantaneous stopping, a gearing system that helps reduce the amount of effort the rider will have to use and is adaptable to different types of roads, and suspension that provides comfort. Racing Bike (Appendix 9) Racing bikes are designed for competitive road cycling. Its main char acteristics are its light weight for higher speeds, and its stiffness due to the lack of suspension also to achieve high speeds with the sacrifice of comfort. The handlebars are designed and positioned lower than the saddle so that the rider has a more aerodynamic posture. The front and back wheels are positioned close together to allow for quick handling. For the propulsion system the bicycle uses a derailleur system similar to the Mountain Bike. The gear ratios have close spacing so that the rider can pedal at the optimum cadence. To shift gears the bicycle consists of an electronic shifting system. The switch is connected wired or wirelessly to a battery pack and to a small electric motor that is used to drive the derailleur, moving the chain between the cogs. This improvement allows for the rider to switch gears faster. The Racing Bike is quite efficient in terms of speed, and quite safe as it includes disk brakes that stop the bike instantly with the exception of knobby whe els as it would decrease the speed of the bike. The materials manufactures use for the frame e.g. Carbon fibre, cause the bike to be light in weight and capable of travelling at faster speeds. 6.Conclusions There have been many major developments in public transport over the years, with the bicycle as a great example. Many improvements have been made to the bicycle and the methods it uses for the rider to move it forwards. The introduction of new drivetrain systems and the vast use of different materials according to their properties are the cause of these improvements. The invention of, more complex, propulsion and brake systems have helped improve the efficiency and safety of the bicycle and the implementation of stronger and lighter materials has increased the bicycle’s damage resistance and has made it capable of reaching higher speeds (Appendix 10) with less effort required by the rider. Also improvements on the seat and the suspension on the bicycle have contributed to make it a more comfortable method of transportation. 7.Recommendations The bicycle has had great developments over the years, though more improvements can be made in order to make the bicycle safer, faster and more efficient. Such improvements may include: Adding a cover, made of a light plastic, for the gearing system so that nothing can get caught in the mechanism, running the brake lines through the frame of the bicycle so there aren’t any cords hanging, adding a cogset to the front wheel making it a 2-wheel drive thus making it faster. 8.References Crazyguyonabike April 15, 2009, The Hobby Horse: 1817 – Karl Drais and his running machine. https://www.crazyguyonabike.com/doc/page/?page_id=40616 , (accessed 1/3/2017) Crazyguyonabike May 2, 2007, The Boneshaker: 1867 – Pierre Lallement, the Michaux family and their velocipede. https://www.crazyguyonabike.com/doc/page/?page_id=40617 , (accessed 1/3/2017) Crazyguyonabike July 2, 2007, The P enny Farthing: 1878 – James Starley and his ordinaries . https://www.crazyguyonabike.com/doc/page/?page_id=40618 , (accessed 1/3/2017) Crazyguyonabike March 27, 2009, The Rover: 1885 – The modern bicycle born in England. https://www.crazyguyonabike.com/doc/page/?o=tS&page_id=40621&v=9Y , (accessed 1/3/2017) Wikipedia January 6, 2017, Racing Bicycle. https://en.wikipedia.org/wiki/Racing_bicycle , (accessed 2/3/2017) Wikipedia February 23, 2017, Mountain bike. https://en.wikipedia.org/wiki/Mountain_bike , (accessed 2/3/2017) 9.Appendices Appendix 1 Appendix 2 Appendix 3 Appendix 4 Appendix 5 Appendix 6 Appendix 7 Appendix 8 Appendix 9 Appendix 10

Friday, September 27, 2019

Managing Integrated Global Supply Chains Essay Example | Topics and Well Written Essays - 3000 words

Managing Integrated Global Supply Chains - Essay Example Acomb Tyres is by definition of the European Commission (2003) a medium enterprise because its turnover is less than 50 million and it employs less than 250 people. To put our study into context we need to understand issues that affect an SME enterprise when it attempts to internationalise. There have been many studies done on challenges of internationalising SMEs. We shall go over these challenges for Acomb Tyres to clearly understand what the issues are and then go on to show how internationalisation can be achieved at a lower risk. Szabo (2002) of the United Nations Economic Commission for Europe (UNECE) identifies five critical success factors (csf) for SMEs that internationalise. The first factor is managerial skills. The management style and skills required in managing an international entity are different from a national operating entity. It is those SMEs that acquire and apply the right kind of managerial skills that survive. Structured approach to management is very important and this entails a degree of formalisation of management processes. Szabo (2002) observes that SMEs that succeed"have a well-structured management, which concentrates on core activities." The third factor is to link up with appropriate partners and/or agents in the market. The presence of a local agent or partner is indispensable in navigating the unfamiliar waters of the new market. The ever present threat of bad debts can be ameliorated by linking with a knowledgeable local partner who can screen off suspect customers. Sometimes governments provide incentives to companies that can be accessed by companies who are using a local partner. A local partner can share the risk with the internationalising SME. The fourth factor is technical ability and knowledge. Foreign markets may have standards that are different from the SME's home market. Equipment may need to be certified to meet specified national standards and in the process the product may have to be modified. The final factor is the ability to respond quickly and decisively to enter a market. Decisions to enter a market should be made and acted upon on time. Opportunities do not last; only those enterprises that seize opportunities stand to gain. Acomb Tyres measure well on most of these critical factors. The area that needs attention concerns the issue of management. The company will have to train its managers for international business operations. In fact to strengthen management recruitment of skilled international managers is required. The business planning needs to be more structured than it is now. A clear documented long term strategic plan needs to be compiled to guide all the company's activities. How does an SME enterprise enter a foreign market Liu and Lu (2004) summarise the popular four stage Uppsala model for internationalisation as: Stage 1: No regular Export activities Stage 2: Export by independent Representatives Stage 3: Establishment of foreign satellite affiliates Stage 4: Installation of foreign production facilities This model enables the

Thursday, September 26, 2019

History - De Jure Segregation Essay Example | Topics and Well Written Essays - 1250 words

History - De Jure Segregation - Essay Example nation suffered during the period of De Jure segregation if we are to understand the impact of the Civil Rights Movement on paving the way for a better life for the black community. Only by bringing back to mind and emphasizing the agonizing struggle of the blacks, the various organizations and institutions of brave activists that came forward to lend a helping hand in fighting for their rights, the clash between the moderates and the radicals against the activists, the sacrifices made by the men, women and children of the blacks and the suffering inflicted by the whites against the blacks are we able to get a clear synthesis of what the Civil Rights Movement was all about. Great Historians have never seemed to get enough of the black freedom struggle and their research has enriched our knowledge and understanding of the Civil Rights Movement over the centuries. Some of these testimonies include â€Å"My Soul is Rested† The Story of the Civil Rights Movement in the Deep South, by H. Raines, (New York, 1983) â€Å"Race and Democracy: The Civil Rights Struggle in Louisiana, 1915 – 1972, by A. Fairclough (Athens, Ga, 1955) and many others. People like Mary King and James Forman who were SNCC activists also have penned their memorable autobiographies highlighting their experiences of the Black freedom struggle and the situation during the Civil Rights Movement. By De Jure segregation we mean the kind of segregation that takes place by right of law. In other words laws are imposed so as to bring about segregation. A good example of this would be the racial segregation of the Blacks before and during the Civil War. This kind of segregation is characterized by separating the various racial groups. In this case it was the whites from the blacks. All through this period, the blacks suffered both mentally and physically in their day to day life. The blacks were not allowed to eat at restaurants or use the rest rooms kept exclusively for the whites. They were also

Short summary for two articles Essay Example | Topics and Well Written Essays - 250 words

Short summary for two articles - Essay Example At the same time, good news for long-term investors is that 10-year yield has consistently traded above 2% since last May and all types of bonds have shown increased yields by the last quarter of 2013. The article ‘Situation analysis: Preparing for Fed’s next move’ is pertinent in its observation that strategic initiatives of Federal Reserve during financial crisis that had called for drastic measures now need to be tempered with fresh inputs. It was primarily created to avert banking crisis by providing financial and policy related stimulus to US economy. Its recent move to gradual transition from aggressive policies especially regarding Treasury bond is important step towards neutral stance. The quantitative easing relies on productive deployment of cash into economic growth processes like capital investment through low interest rates and available liquidity. It brightens the prospect of sustainable and healthy growth of economy that would ultimately encourage greater employment

Wednesday, September 25, 2019

The Divine Model Essay Example | Topics and Well Written Essays - 750 words

The Divine Model - Essay Example The name Ramayana is a compound of Rama and ayana meaning going or advancing which translates to the travels of Rama. The Ramayana is made up of 24,000 verses in seven cantos and narrates the story of a prince Ayodhya known as Rama. Ramas wife Sita is possessed by the demon king of Lanka, Ravana. Rama is the stand out character in the epic tale that has brought much inspiration to many people (Banker 74). Throughout the tale, he is portrayed as a reincarnation of the god Vishnu. As the eldest and most loved son of King Dasharatha from Ayodhya, Rama grows to be loved and respected by many subjects. King Dasharatha out of love for Kaikeyi, one of his wives, succumbs to pressure to order Rama to forfeit his position as the rightful heir to the throne for her son. The King also forces Rama out on exile and Rama is left with no option but to go on exile. During his time in exile, Rama encounters and kills Ravana, the daemon King, marking a turning point in his life. Rama is considered a deity who is worshipped by Hindus. Every year, pilgrims celebrate his divinity by marking the route of his journey. Hindus consider Rama as an incarnation of god Vishnu, whose purpose was to give mankind a sense of direction by demonstrating a righteous and holy way of life. Throughout the reincarnation, Rama portrayed a lot of character traits that made him stand out as a true divine reincarnation of god. They include; Rama portrays exemplary leadership traits with supernatural aspects (Kessler and Wong-MingJi 308). When Rama was in exile, Ravana the demon king abducted the beautiful Sita, taking her away with an aerial chariot. When Rama heard of this, he embarked on a quest to rescue her. Rama was able to know the whereabouts of Sita through the help of wild bears and monkey tribes. It was through Ramas leadership that an army of monkeys were raised to help fight Ravana. In the end, Ravana,

Tuesday, September 24, 2019

Intranet Functionality PowerPoint Presentation Example | Topics and Well Written Essays - 1250 words

Intranet Functionality - PowerPoint Presentation Example In a hospital setting, the intranet is essential in facilitating communication, information publishing, interaction, collaboration, and online administration, directions to and within the hospital, digital forms, as well as web-based and intranet-enabled medical resources (Ong et al., n.p.). Specifically, these are functions that facilitate a smooth operation within the hospital; thus eliminating the prospect of medical errors. The intranet is an ideal platform to ensure effective and efficient communication within the firm. Precisely, the administration can use the web to post important memos or posters on various issues concerning the welfare of the workers or the patients. For example, it is important to pass email communication from the management to the workers (Ong et al., n.p.). In addition, it is appropriate for online administration where workers fill an activity for that record their daily duties including the time they arrived at the workstation and the time they left. However, for this to be effective, the intranet should be limited such that it is only accessible when an individual is within the hospital. The intranet is used for the other outlined activities to ensure proper communication; information sharing and interactions facilitate teamwork and improve the health care services within the firm (Ong et al., n.p.). Based on the functions of the intranet and its importance in a hospital setting, its maintenance and updating require qualified personnel on IT and management related competence. Specifically, the department and individuals mandated with the maintenance of the database should have vast experience of the working of the organization or have an assistant who has worked with the firm for some time (Ong et al., n.p.). Since the database requires occasional updating to provide information about the daily activities of the organization, the ideal decision is to establish an IT department that deals with the maintenance and

Monday, September 23, 2019

The Five Forces by Michael Porter Essay Example | Topics and Well Written Essays - 2500 words

The Five Forces by Michael Porter - Essay Example This model distinguished the strength of rivalry and hence the revenues and attractiveness of an industry. Five Forces Model can be utilized as an instrument to enhance a strategic edge over the rivalry of companies inside an industry in a competitive manner. The Five Forces Model is as follow (Bowers et al, 1990): The characteristics of these forces provide the companies the appropriate framework to give them the ability to create the necessary strategies in order to be successful in the industry (Thurby, 1998). To provide an in-depth review of the industry where a company dwells, the researcher will use Porter's five forces model (Campbell et al, 2002). The model of pure competition implies that risk-adjusted rates of return should be constant across firms and industries. However, numerous economic studies have affirmed that different industries can sustain different levels of profitability; part of this difference is explained by industry structure. Michael Porter provided a framework that models an industry as being influenced by five forces (Cemal and Keskin, 2003). The strategic business manager seeking to develop an edge over rival firms can use this model to better understand the industry context in which the firm operates. The discussion will be initially covered by the description of the buyer's power over the industry followed by the depiction of the power of suppliers over the companies (David, 1999). Another attribute of the industry that will be taken into account is the intens ity of competition among companies as well as the level of potency of new companies who have recently entered the market of retail. And finally, the ability of substitute product to affect the business disposition of a company will also be taken into consideration (David, 2001). Buyer's Power Based on Porter's five forces analysis, companies in the industry sell to a few large customers/buyers (Downes, 1999). Likewise, the industry also displays an apparent impracticality for customers/buyers to switch from one source of supply to another. This is reflected by the cost of raw materials as well as the costs of operations. Moreover, the products offered by companies in the industry are essentially interchangeable and indistinguishable (Gratton, 1999). The product

Saturday, September 21, 2019

Chapter 2 - research methodology Essay Example for Free

Chapter 2 research methodology Essay Aim and Objectives. The aim of the research is to undertake an analysis of the Chinese banking industry systems, processes and products through a case study of Bank of China and HSBC, London. Objectives. The research objectives are as follows :- 1. Assess the overall state of the Chinese banking systems, processes and products. 2. Evaluate implementation of systems, practices and processes of the modern banking industry. 3. Evaluate areas for further growth and development by Chinese banks. This chapter aims to illustrate the methodology of the research. It describes; common research philosophies, research approaches and the research strategy. Veal (2000) has described research as â€Å"systematic and careful inquiry and search for the truth† or an investigation into a subject to discover facts. What is Research? Research is a well defined area of study of a particular problem or issue in its totality or in specific to a particular area of concern. (Veal, 2000). Research should entail the following characteristics, which will be kept in mind by the author while evaluating the subject (Morgan, 2000):- (a) Systematic collection of data. (b) Analytical interpretation of data. (c) Developing a theory and conclusion. The Research Philosophy Modern research has three models; these are positivism, realism and interpretivism. (Cantrell, D. C. (n. d. )). Positivism Positivism entails a scientific stance for research and interpretation of data. Thus only those phenomenon which are observable and measurable are regarded as knowledge. Positivists maintain an independent and objective stance. (Cantrell, D. C. (n. d. )). Phenomenology (Interpretivism) This is opposite of the positivistic approach and is known as interpretivism or phenomenology. (Cantrell, D. C. (n. d. )). Though positivistic and interpretivism paradigm are two extremes, most researchers use elements of both practices, which is implied in realism. This approach is considered the most appropriate for the project as the writer will be carrying out a comparative analysis of the Chinese and the British Banking system with a case study of the Bank of China vis a vis HSBC, London. Since banking systems are not just financial and economic systems but involve social issues in the context of a broader socio-political environment, a realistic approach to research is considered the most suitable. Research Approach There are two strands, which can be adopted, deductive and inductive. The deductive approach is used when a hypothesis is developed and the research design has to test that hypothesis. The deductive approach is amplified by means of a diagram at Figure 1 (Trochim, 2000). Figure 1 On the other hand the inductive approach is related to qualitative data, as a sample used in a case study as contrasting to the large quantum of data which is used in the deductive approach. A theory is said to be developed from data collection in this approach. A diagram showing the inductive approach is at Figure 2 below (Trochim, 2000):-Figure 2 The dynamic nature of the research will entail application of both approaches by the author as in practice almost all the research projects have elements of both the approaches in view of the importance of including both qualitative and quantitative findings. Research Data In general data contains information collected and recorded in note books, questionnaires, audiotapes, videotapes, models, photographs, films and test responses. (Veal, 2000). Research data in this case will be the response of selected customers and managers of Bank of China and HSBC, London. based on a questionnaire.

Friday, September 20, 2019

Role of the Media on Socioeconomic Development of Education

Role of the Media on Socioeconomic Development of Education Role of media in socio, economic development: Media and education When we talk about ‘Media education’, the first and foremost important question which strikes our mind is what is media? The word ‘media’ is the plural form of ‘medium’, which refers to any channel or source through which a message is sent. The term media became popular in the late 1920s when several sources of news emerged. Until then the only means of communication with masses were journals, newspapers and other such written modes. With the advent of radio and television the level of media has increased. Today we even have ‘New Media’. Education means to educate someone i.e. to bring a change in oneself education is a key. It is imparting and sharing of ideas, thoughts, talking useless also sometimes find a bridge in conservation whether it’s between two people or more and make them think about it. Therefore media education is the process through which individual’s become media literate- able to critically understand the nature, techniques, and impact of media messages and productions. Media education also means that being a journalist it is your prime responsibility to gather masses and to make them aware as to what they can do on their behalf for the betterment of our country. Media education isnt about having the right answers: rather, its about asking the right questions. Because media issues are complex and often contradictory and controversial, the educators role isnt to impart knowledge, but to facilitate the process of inquiry and dialogue. Today, the chief challenges are to locate and evaluate the right information for ones needs and to synthesize what one finds into useful knowledge or communication. Media education with techniques of critical thinking, creative communication and computer, visual and aural literacy skills at its core is a key part of a 21st c entury approach to learning. One possible meaning of media education could also be to educate people about the different- different mediums of media, for example- Print media, electronic media, Social media, New media. We also need to explain what exactly the terms print, electronic, social stands for and what role do they play in today’s era. Students pursuing their career in the field of Media, for instance doing the bachelors in BJ(MC) means they are studying about media and mass communication, moreover the difference between the two terms, journalism and mass communication. Journalism is the practice of investigating and reporting events, issues and trends to the mass audiences of print, broadcast and online media such as newspapers, magazines and books, radio and television stations and networks, and blogs and social and mobile media. People who gather and package news and information for mass dissemination are journalists. The field includes writing, editing, design and photography. With the idea in mind of informing the citizenry, journalists cover individuals, organizations, institutions, governments and businesses as well as cultural aspects of society such as arts and entertainment. News media are the main purveyors of information and opinion about public affairs. Besides this different- different definitions of journalism has been given by the renowned people. According to the famous reporter Curtis D. McDonald â€Å"Journalism is news gathering, fact finding and reporting. It is important anywhere at any time. It is indispensable in a democracy as people cannot govern themselves without being informed†. According to Arthur Ochs Sulzberger, Chairman of New York Times (1963) â€Å"Journalisms ultimate purpose [is] to inform the reader, to bring him each day a letter from home and never to permit the serving of special interests.† On the other hand Mass communication refers to the means of communicating with large numbers of people. A number of different elements make up mass communication media: images, colours, lighting, and a variety of other techniques are used to communicate messages and obtain particular effects. Trained professionals of organisation particularly belonging to private entrepreneurs or public, autonomous or government bodies that invest heavily for the hardware and software needed for production and dissemination of those messages. The universal appeal rapidity, ubiquitous and attraction to people irrespective of education, age, gender differences and social status. Today, mass communication has attained an all time high attention because of its need and importance. It is only because of the impact of mass communication that the world has been reduced to a global village. Today, life is so much involved with media that not an hour goes by when we do not speak about, refer to, or plan for t he use of media. It is pervasive like air. About 2500 years ago, Aristotle came out with the ‘ Rhetoric†, a celebrated and highly regarded book on the principles of public speaking that holds great relevance even today. He exalted communication to the level of study. After him, several scholars came up with their own sets of definitions on communication, communication models, as a specialised branch of study, is as old as civilization. Study of communication disapproves the general notion that â€Å"good communicators are born† and indicates that the skills of effective communication can be acquired through conscious effort and practice. Media educators base their teaching on key concepts of media literacy, which provide an effective foundation for examining mass media and popular culture. These key concepts act as filters that any media text has to go through in order for us to respond. Before moving further, the claim people do that Is media only interested in negative stories? The view that the media is only interested in negative stories is hard to digest. One of the basic factors responsible for making such an impression is that in today’s highly globalized economy, corruption has permeated over all sections of the society, resulting in frequent incidence of corruption and crime. It is but natural for the press to bring these facts before the public. Secondly, a lot of mud slinging takes place because of envy and vengeance among the wrongdoers. This type of accusations when reported in the media, occupy a lot of space, raising the percentage of negative stories. The claim of the press that it has to adjust with the taste of readers, viewers and advertisers is a contentious issue. However, it remains a fact that with the growing competition and over enthusiasm to be the first in so-called ‘breaking news’ there is often an extra dose of negative stories or exaggeration of realities. At times, we are shown more than what happened in real ity and that too repetitively. There are a number of key concepts to choose from. Some of the current ones used by media educators are as follows:- Media are constructions Media are constructions generally means that media is such a powerful tool that it even has the power to set agendas. They construct path and compel people to think, to accept what they are showing. What media highlights, people gets involve in it. For instance, Nirbhaya’s rape case of 16th December 2012. In a country where it seems that cases of rapes, sexual abuse etc. would ever get vanish and also when in every 2 minutes a girl gets rape brings out the unlettered people of our country. Nirbhaya’s case got immense coverage because media highlighted it a lot because it was somewhat different from the other rape cases, more atrocious and brutal. People pay tribute to the brave girl, did candle marching and much more. Therefore, media are constructors as whatever they show or write in Newspapers viewers and readers believe. Audiences negotiate meaning We all bring our own life experience, knowledge and attitudes to the media we encounter. Each person makes sense of what he or she sees and hears in different ways. Using their sense many accept the facts or whatever is shown they accept it, but still many argues but ultimately they have to eat humble pie because media is so powerful and has the tendency to make people think and accept the facts they want from people to accept. Media have commercial implications Today almost everything is commercialised and so is media. For instance what we called as ‘paid news’ is one of the example. Daily in newspaper we find a lot of advertisements, any company or people who want to communicate with the larger mass use the print medium by giving the full information whether it is any new product or scheme. This is something which benefits both the entrepreneur and the newspaper. Role of Media in education sector Today media’s functions are not limited to disseminating information and entertaining the masses. Media is an important actor of the civil society. It possesses immense power in its hands. It can effectively help in the formation of public opinion. Notwithstanding this media also plays an important role in education sector. First of all, media keeps people aware about their rights and responsibilities from time to time. For example, we can vote if we are 18 years old. This is our right- Right To Vote. People know about it because all forms of media must have shown this or told about this right of people. Had media not shown this, then people definitely won’t know about their this right even today. Media educates people in all the ways they can. For example, â€Å"That one famous line which you will see in every theatre before the commencement of the movie â€Å"Smoking is injurious to health† and Mukesh’s ad also. If we talk in terms of electronic then da ily we will find so many ad in tv catering to the hazards of smoking or drink. Similarly Print media also keeps on alerting people about the effects of smoking and drink. In newspapers, their articles are their power. They have got that power in their hand which has the potential to motivate people not to smoke. Mass Media is a potent educational force in India, which serves to maintain and expand unjust systems and violent attitudes.Like schooling, the mass media is used to support the coercive power structure of a techno-industrial elite (be they corporate or governmental). Like schooling, the mass media undermines our existence as complete and unique human beings, and tells us instead that we are needy, deficient and homogenous. Prominent figures of our country doing ad also aims at educating people. For example, the polio ad of Amitabh Bachchan, Aamir Khan show ‘Satyamev Jayate’ and through campaigns also media educates people in all form. . Over a span of time development support programmes have been launched effectively by media organizations. An example can be the AIDS awareness campaign of Uganda, where media ran advertisements free of cost. According to some media analysts in third world countries media should play a developmental role. The research will also try to explore this fact. How well have awareness campaign been run in different parts of the world trough the media and if media can take the role of the â€Å"TEACHER† in the society.

Thursday, September 19, 2019

Emily Brontes Wuthering Heights - A Great Romantic Novel Essay

Wuthering Heights: A Great Romantic Novel      Ã‚  Ã‚  Ã‚  Ã‚   The Romantic Period was a very imaginative and creative period of thinking. The literature produced during this period reflected this wild and free-spirited imagination. The works dismissed the Enlightenment thinkers in their claims of "Reason, progress, and universal truths" (Damrosch, 1317). Instead, these writers explored superstitions and had a renewed sense of passion for the wild, the unfamiliar, the irregular, and the irrational (Damrosch, 1317). Other common elements of the writing during this period were the returned interest of gothic romance elements, a fascination of exploring the inner world of the mind and the unconscious into its dark side, an interest in emotional adventures in exotic and remote times and places, an interest in the outcast people in society (outlaws, rebels, nonconformists, exiles, etc.), and an interest in characters performing dangerous self-explorations that take them to hell, and not always back (Agatucci, 1&3).    Wuthering Heights, by Emily Bronte, is an excellent example of a great Romantic novel, especially of the kind of romanticism known as Dark Romanticism. There are many different Romantic elements found in this novel, making it a masterpiece of the period. These elements include that fact that it is most definitely one strange story that is very original, emotionally charged, and imaginative and innovative (Agatucci, 4); its characters are very intense, passionate, go to emotional excesses, and even become violent; and it deals with the element of the supernatural and the antirational also (Agatucci, 4). Other Romantic elements contained within its pages include its Gothic setting that is sensual but remote, the dark roma... ...d Heathcliff.    Thus, as you can see, this is indeed a very powerful, emotionally charged story that delves into the darkness of the human unconscious, the supernatural forces that surround reality, and the romantic charges that initiate and cause all sorts of different human actions and thought. The story is very strange, but full of adventure, creating a very engrossing reading. This novel by Emily Bronte is definitely a piece of classic Romantic literature, and will continue to be read for years to come.    Works Cited Agatucci, Cora. Lecture Notes. Romanticism & Realism. Literary-Historical Contexts for Wuthering Heights. 2001. Bronte, Emily. Wuthering Heights. New York: W.W. Norton & Company, Inc., 1990. Damrosch, David . The Longman Anthology Of British Literature. Volume B. Compact Edition. New York: Addison Wesley Longman, 2000.

Wednesday, September 18, 2019

To Kill A Mocking Bird :: To Kill a Mockingbird Essays

To Kill a Mockingbird Usually, my method of writing a book review starts off with a quote. However, this time with this particular book I’ve decided to begin with a description of the author. Harper Lee was born on April 28, 1926. She studied law along with her father and sister. In her allegorical novel, To Kill a Mockingbird, Harper Lee writes about a young girl in a small southern town by showing the difficulties she will have to face as she grows up.   Ã‚  Ã‚  Ã‚  Ã‚  The author’s purpose is to show us how life isn’t always fair. I strongly agree with her on that for several reasons. For example, look at what happened to Tom Robinson. He was accused of a crime he didn’t commit and then he was killed because someone was lonely. She got him in trouble, which drove him to his death. In this example, life is definitely not fair because he never should have been accused of something he did not do. I could give several examples of smaller, less important situations that have the same theme as this story does â€Å"do not harm people who do not harm you.†   Ã‚  Ã‚  Ã‚  Ã‚  The setting of this book was in Maycomb, Alabama in the 1930’s. Scout, Jem and Dill spend the summer trying to get Boo Radley out of his house. None of them had ever seen him. Scout started to school and on his way there and back, he and Jem would find gifts in a hole in the tree by the rocky place. Scout and Jem started hearing their father referred to as a â€Å"nigger-lover† because he was defending Tom Robinson – a Negro man accused of rape. When Scout, Jem and Calpurnia come home from church, they find Aunt Alexandrea is staying with them for the trial. One night, Atticus mysteriously leaves the house. Scout, Jem, Dill follow him. A lynch mob appears and was trying to force Atticus to let them have the Negro prisoner, but then the kids show up. On the way back from a Halloween pageant, the children were attacked by someone and caused Jem a broken arm.   Ã‚  Ã‚  Ã‚  Ã‚  During the book, Scout changes a lot. She goes from being an immature young girl to a mature young lady. She had a lot to adjust to in this story. For example, Jem felt her was older and too old to hang out with his little sister.

Ghost Story of Admiral Fell Inn, Baltimore :: Urban Legends

Admiral Fell Inn, Baltimore I have lived in Baltimore for quite some time now, and it is impossible to live in the area and not know that there is a ghost story associated with the Admiral Fell Inn at Fell Point (a section of Baltimore located right on the harbor). The man who told me this story is a very well educated, 61 year old credit union CEO. He told me the story over dinner, with me trying to shush the rest of the guests because they all wanted to tell their own versions. I have included his version of the Ghost of Admiral Fell below, excluding only names and comments from others: It all started on a dark and stormy night†¦ Actually [my wife] and I had the opportunity of meeting the Admiral during one stay a number of years ago. It wasn't quite a dark and stormy night, but certainly an afternoon to remember. Just off to the side of the registration area of the Inn is a quaint resting area where tea and other "spirits" are served in the traditional afternoon tea. Since this was in the late fall time period, a nice warming fire had been set with guests coming and going. As we were enjoying a concoction of light fare and drink a gentlemen of period dress appeared without entrance. He greeted us and inquired if we had tasted the "tea"? When challenged as to his attire, he introduced himself as William Fell from Lancaster England and was a permanent resident of the Inn. He proceeded to tell the story of the area, how he had found, some 150 or so years ago, this as a suitable deep water port for shipping American goods back to England. In fact, he reminisced on the building of the first continental army's naval frigate, the Virginia and later the Constellation in these very waters. He also saw the need to bring a calming atmosphere to the high spirited seaman by creating a safe refuge in these quarters. As we proceeded to refill our glass of a very warming mixture, we turned and as quietly as the Admiral had entered the room, he had some how vanished. A ghost . . . I'm not sure, but was certainly a man of stature, knowledge and power. That evening, as we lowered the lights, we thought we heard a quiet, muted humming of an old sailor’s song as the hallway floor creaked under what sounded like light footsteps.

Tuesday, September 17, 2019

Implement Customer Service Standards Essay

According to the survey recently performed on ABC Bank, it has been found that there has been a big decrease in the number of customers over the past six months. This is due to poor customer service. Therefore, Peter Sellers, as the Manager of the bank, needs to confirm the same and make a report about the issue as soon as possible. In order for Peter to be able to identify the customer service satisfaction or problems, he will use different methods to gather information from both internal and external customers. Suggestion boxes or comment cards will be available, to gather information, complaints and feedback, internally. There will be one-on-one questioning, observation as well as being able to do online surveys and/or fill survey forms, at their convenience. For external customers, feedback will be collected through emails, surveys, questionnaires and/or complete online surveys. Peter has decided to use the brainstorming method so as to able to undertake solutions to the problems identified. According to him, brainstorming will be a useful way of generating radical solutions to the problems. Since brainstorming combines a relaxed, informal approach to problem-solving with lateral thinking, it asks that people come up with crazy and creative ideas and thoughts that can be crafted into original, creative solutions to the problem that needs to be solved, while others can still come up with more ideas. As brainstorming can be divided into two types: individual and group brainstorming; Peter has decided to go with individual brainstorming. He feels that when his staff brainstorm on their own, they come up with more ideas (and often better quality ideas) than groups of people who brainstorm together. Eventually he will place his staff members into group brainstorming, as group brainstorming can develop ideas in more depth than individual brainstorming. It also helps everyone to feel that they have contributed to the solution and it reminds people that other people have creative ideas to offer. Most of the time, brainstorming is fun and it can be a great way for team building. Afterwards, he will combine the individual and group brainstorming, in order to get the best results out of all the ideas generated from the brainstorming sessions. Changes will be transmitted to employees via emails, letters, memos, reports, bulletins, and electronic mail and will be communicated to the external environment through electronic mail, internet web sites, letters, advertisements, brochures, as well as news releases will be used. Sending messages through mobile phones will be used, since nowadays Mobile SMS has become a popular type of informal written communication. Meetings, conferences or conventions will also be convened internally. Quality management can be considered to have four main components: quality planning, quality control, quality assurance and quality improvement. It does not aim to assure ‘good quality’ by the general definition, but rather to ensure that an organisation or product is consistent. It is focused not only on product/service quality, but also the means to achieve it. Quality management therefore uses quality assurance and control of processes as well as products to achieve more consistent quality. According to Peter, International Organisational Standards (ISO) will be the best quality management system to ensure establishing quality organisational service standards.

Monday, September 16, 2019

College Experience Essay

Growing up college was never an alternative for me; I finished high school and moved from Cuba to the United States. English was a language that seemed impossible for me and in my perspective; I thought I could get by with owning a business and living off of that. When tax season arrived like every year I had my accountant do them for me, nonetheless, I reviewed my business taxes and figured out that there were inaccuracies. I decided to ask the manager of H&R Block near my business to overlook my taxes for me and while I explained the inconsistencies discovered, she suggested that I should become an accountant. That’s when my college experience began, where I hoped to acquire knowledge in accounting, learn towards other subjects, and acquire traits that have been difficult for me to attain. Speech was one of the first classes I took and noticing the struggle I was having with the language, I began to feel overstressed and felt the need to quit. The professor of the class overheard me stating to my classmate that I didn’t think I can handle the class, she interfered in the conversation and began encouraging me to take it and alleged to not lose hope and continue fighting for my dreams. Giving me motivation and inspiration, I decided to stay in college because of the professor. I continued my courses and began to learn step by step procedures on accounting and the right ways to do so. My knowledge began to increase and my interest in the accounting field began to grow. Being in college has given me the ability to learn not only accounting but other subjects such as Literature, English, Ethics, and other related subjects that provided me with the motivation I needed to proceed in my education; in a blink of an eye I was receiving my associate’s degree of science in accounting â€Å"Magna Cum Laude†. This gave me the inspiration to move forward with my career and obtain my bachelor’s degree in accoun ting. Learning about other subjects helped me in improving my comprehension and helped me become more wise in not only academics but in life as well. My college experience was not something easy to deal with, it was emotionally stressing. Life’s pressure of maintaining a house, working and taking care of my children was a difficult thing to do while attending college. One of the most challenging obstacles in college are the assignments, quizzes, and preparing for big tests. Not procrastinating is one of the things helped me deal with my stress. As soon as an assignment was given I would start on it right away to have more time afterwards to review and edit my work. Encouragement and motivation gave me the strength to continue when I thought I was never going to attain the ability to graduate from college. Knowledge was not the only thing I obtained from college. I learned to believe in myself, be more ambitious, and follow my dreams which were traits I thought I could never accomplish. I learned towards other subjects that made me an improved individual overall. I believe these are the key aspects to get through college successfully and wisely. These aspects helped me take the right steps into the future of my career and my life. Two classes away from graduating I hope that I will not only become a responsible, perseverant, and confident professional in my work field but as an individual as well.

Sunday, September 15, 2019

Maru: Love and Yellow Daisies Essay

Introduction Maru is a book that reflects on the life of an orphaned young girl of Basarwa tribe who gets an opportunity of teaching and she is sent to teach in a remote village in Botswana where her own people are kept as slaves. Her existence separates a community which does not recognise Basarwa people as human beings thus condemn her to the lonely life of an outcast. This Book Maru in a way reflects on the life of its writer Bessie Head who is recognised as one of the best African writers, she also went through traumatising life experiences of racial prejudice in the late South-African government. She fled South Africa seeking refuge in Botswana where she settled in a small village which was filled with tribalism and people of her tribe were in slaved Part One That year the rains were so late, though the atmosphere was mysterious and threatening with menacing dark clouds, the summer season climatically was hot and dry. The clouds brought confusion in people’s minds as each evening roaring sounds of thunders and lightning would be heard only to live people with empty promises of rain. The man was fully equipped with necessary tools planning for the seasonal ploughing ground breaking was done for easy sowing two brand new tanks were installed on the nearby houses waiting for the rains to fall so they catch and contain the storm water. He wanted to plough something that will signify his wife’s beauty and resemble his true love for her and for that he prepared a flower garden of yellow daisies. The man’s desire was to fulfil his destinies no matter how many he had; though he knew life was short he was a born leader with an affection of pleasing and archiving his goals no matter the consequences, even if attain his goals th reatened his position as a leader he will still go for the execution as planned. â€Å"I’ll be going now (Head, 1971)† quietly said Maru to a group of three working man who were building vegetable beds. He took his time as he was nervous to speak. The three men were not ordinary farm boys but close friends of Maru who shielded and have always been there for him through his entire life, he said some harsh words to them which annoyed them but because he was their leader they said â€Å"Maru is always impossible!† they spoke in a low voice out of respect behind him, fearing being heard. â€Å"Ranko† said Maru in a deep sharp voice of annoyance. ‘Didn’t I tell you not to break the up the clods? They are for conserving moisture in the soil’. (Head, 1971) Ranko stirred up the skies like he wished God will see his sorrows or he could see answers in the skies of what exactly his leader wants him to do, he wiped his nose with one arm out of confusion. In Setswana Ranko meant a person with a big nose, since when had people not had their vegetable garden raked in a decorated fancy way. Each and every new idea no matter how impossible it looked it had to be put into practise, making no allowance for preju dice. This to him was too much and painful like his big nose, the three men knew no other life but the one of serving and pleasing their leader Maru. Without him they were lost souls wuthering around with nowhere to go and this on its own inflicted fear into their lives. Maru was their king whom loathed the kingship like a husband who hated his annoying, most demanding ever complaining wife from the deep bottom of his heart, they knew he wanted to give up his leadership seat and it was a scary shocking secret to them which brought confusion and fear which they couldn’t be at peace with. The secret was kept among him and them, they knew it has to circulate around them only though they didn’t know the verdict none the less had answers to the outcome of events when the time comes only their leader who was planning to abandon them knew what he was doing. They knew when time comes they will just pretend as if their leader passed away. Maru paused for some time and looked up the skies, where the storm looked mysterious and threatening with dark clouds. The shrubs always looked and turned black in the evening when darkness was falling and sudden breeze swerved the very dry white grass. He was in his zone where he could communicate freely with his thoughts with less or total absence of distraction and interruption from his people. The place was filled with cemetery silence. His mind, body, soul and heart communicated freely with beautifully much appreciated desired feedback. He knew that people hated him though they thought they hid it so well behind their fake smiles towards him, he could tell of their evil deeds planned for him he could feel it in their blood running up and down their veins, only if they knew what he knew wouldn’t they have ripped, torn him to pieces a long time ago, just to keep their secrets and their evil safe where bad and darkness is the ruler and possesses all things? It was an anticip ated vision that slowly accepted or permitted one dream to rule and dominate his life. The small little brown, filled with dust walk path, turned a blind eye on the noisy fast highways of life. Alongside the dusty footpath grew the yellow daisies which always danced in the sun and wind, the sight and the beautiful rhythm of dancing movements of the yellow daisies will eventually dominate his fantasies, an overwhelming feeling, filled with joyful moments. So much it made his heart beat pound with everlasting joy. He promised himself that as soon as the first rain fell he will sow those yellow daisies alongside the walking path that leads to his house as he was reflecting and joyfully feasting on his dreams on which he brought to life for that peaceful moment, at least the present and the on-going moment was simple to interpret, though he kept a deep secret of things to happen which only him was holding like those black clouds which knew what they kept beneath them which no man could interpret but hope for the best out of them, he had that cloud coiled in him, waiting to be unleashed like clouds filled with plenty of water that will cause a storm so strong and heavy it will cleanse and wash away all those ugly undesirable bad things that he forever despised and bring forth happiness which was hindered by all those things he hated. As he walked on tortoise pace walking on a path that will land him at his house he was doing so with his eyes leaned towards the sky on which a clear display of beautiful fantastic vision of things to come were set resembling a beautiful tale. As he silently entered the house his wife fearfully gazed at him from the dinner table she was preparing. He sometimes had an angry and hurtful mood whereas every word he said was verbally abusive and repeatedly hurt one’s feelings. Most certainly she never kept into her heart all past experiences of pain and suffering. Most often she felt full of joy and hallucinated by happiness it was not an everyday thing for her to parade around the whole day with a very excited smile drown on her face, because the days of being deliberately been hurt and pain inflicted on her were few thus were over shadowed by the days of deeply showered and expressed love. The darkest days may have been there as to balance the situation. Maybe Maru had to face an d experience reality to know how bad man can be to one. He moved with confidence. He never took a second thought over his Godly conscious. The major threat in his life was Moleka. He was afraid that one day his anger will get the best of him and drive him to kill Moleka one way or the other. His wife’s heart had two rooms filled with love for both men Moleka and Maru. Maru feared and dreamt that his room of love in his wife’s heart would eventually be over taken on by Moleka. This fearful dream continuously occurred. He dreamt Moleka with a broken leg and bleeding from a wound that was from his mouth and heart. His wife always cried with pain whenever Maru had these dreadful dreams. He usually woke up to his wife’s tears pouring on him as her eyes were closed. ‘Why are you crying?’ asked Maru, in pretence that he did not know. She would see the tears but feared to account to them as to what they were for when she woke up as she was not aware of them when she was sleeping, except the tears she cried for Maru. He had no power over destroying the love his wife had for Moleka. He seemed to have no control over his wife’s affair as much as the raging jealousy he had that drove him crazy as much as it did on Moleka. No one else was. Maru allowed Maleka to do and as he pleased to avoid any further fights. He did not care about other people’s judgments. He allowed Moleka to have his most desired and best woman, his wife. She had all the good attributes of a real lady, intelligent, eye catching and caught everyone’s attention. These entire things seemed to have caught Moleka interests, as he also caught people’s eye. What did he want with a woman who did not suit people’s interest? In fact, after he married her she had turned into an infidelity woman of the village, well enticing men of her interest. Moleka did not want to live his life as a joke and anger and could have avoided exposing her wrong doings. The community was always around. A well-known man tried to please the people. When he decided to take charge he thought twice on what he thought would suit both him and Moleka. He thought hard about this. Perhaps he had under estimated Moleka’s power, That Moleka beard more quality than him who he had no control over .Was he loved the most? Or did he just have more power? He believed in love but not the power as power can change into anything. He would cry too, over that Moleka could have stronger love than him. His heart interpreted that Moleka had more power than him, and he felt no guilt over what he had done to his wife as Moleka beard feelings for her to. The intense thoughts and confusion made him have so much anger and hatred. Maybe his heart had forsaken him and one day he would end up giving up his wife to Moleka, as he had concluded that Moleka’s love was stronger than his. If this feeling was within him, he would go up to his wife and tell her that ‘I only married you because you were the only woman in the world who did not want to be important. But you are not at all important to me, as I sometimes say you are’. This could destroy the world. The worlds turned to darkness as his words were all coming to action. That night he was so jolly. The yellow daisies. As he walked through the door and said, softly ‘My sweetheart.’ Those were very beautiful words, if only one had the knowledge of what damage could the human heart. ; Horrible danger that seemed very dangerous because the main causers of it were so tender. Children adopted this behaviour from their parents. Parents spat on the ground to show belittlement and disgust, Low nation passed by. Children took over from the ir parents. They disrespected one. They hurt you. They danced very hard. Introduction Maru is a book that reflects on the life of an orphaned young girl of Basarwa tribe who gets an opportunity of teaching and she is sent to teach in a remote village in Botswana where her own people are kept as slaves. Her existence separates a community which does not recognise Basarwa people as human beings thus condemn her to the lonely life of an outcast. This Book Maru in a way reflects on the life of its writer Bessie Head who is recognised as one of the best African writers, she also went through traumatising life experiences of racial prejudice in the late South-African government. She fled South Africa seeking refuge in Botswana where she settled in a small village which was filled with tribalism and people of her tribe were in slaved Part One That year the rains were so late, though the atmosphere was mysterious and threatening with menacing dark clouds, the summer season climatically was hot and dry. The clouds brought confusion in people’s minds as each evening roaring sounds of thunders and lightning would be heard only to live people with empty promises of rain. The man was fully equipped with necessary tools planning for the seasonal ploughing ground breaking was done for easy sowing two brand new tanks were installed on the nearby houses waiting for the rains to fall so they catch and contain the storm water. He wanted to plough something that will signify his wife’s beauty and resemble his true love for her and for that he prepared a flower garden of yellow daisies. The man’s desire was to fulfil his destinies no matter how many he had; though he knew life was short he was a born leader with an affection of pleasing and archiving his goals no matter the consequences, even if attain his goals th reatened his position as a leader he will still go for the execution as planned. â€Å"I’ll be going now (Head, 1971)† quietly said Maru to a group of three working man who were building vegetable beds. He took his time as he was nervous to speak. The three men were not ordinary farm boys but close friends of Maru who shielded and have always been there for him through his entire life, he said some harsh words to them which annoyed them but because he was their leader they said â€Å"Maru is always impossible!† they spoke in a low voice out of respect behind him, fearing being heard. â€Å"Ranko† said Maru in a deep sharp voice of annoyance. ‘Didn’t I tell you not to break the up the clods? They are for conserving moisture in the soil’. (Head, 1971) Ranko stirred up the skies like he wished God will see his sorrows or he could see answers in the skies of what exactly his leader wants him to do, he wiped his nose with one arm out of confusion. In Setswana Ranko meant a person with a big nose, since when had people not had their vegetable garden raked in a decorated fancy way. Each and every new idea no matter how impossible it looked it had to be put into practise, making no allowance for prejudice. This to him was too much and painful like his big nose, the three men knew no other life but the one of serving and pleasing their leader Maru. Without him they were lost souls wuthering around with nowhere to go and this on its own inflicted fear into their lives. Maru was their king whom loathed the kingship like a husband who hated his annoying, most demanding ever complaining wife from the deep bottom of his heart, they knew he wanted to give up his leadership seat and it was a scary shocking secret to them which brought confusion and fear which they couldn’t be at peace with. The secret was kept among him and them, they knew it has to circulate around them only though they didn’t know the verdict none the less had answers to the outcome of events when the time comes only their leader who was planning to abandon them knew what he was doing. They knew when time comes they will just pretend as if their leader passed away. Maru paused for some time and looked up the skies, where the storm looked mysterious and threatening with dark clouds. The shrubs always looked and turned black in the evening when darkness was falling and sudden breeze swerved the very dry white grass. He was in his zone where he could communicate freely with his thoughts with less or total absence of distraction and interruption from his people. The place was filled with cemetery silence. His mind, body, soul and heart communicated freely with beautifully much appreciated desired feedback. He knew that people hated him though they thought they hid it so well behind their fake smiles towards him, he could tell of their evil deeds planned for him he could feel it in their blood running up and down their veins, only if they knew what he knew wouldn’t they have ripped, torn him to pieces a long time ago, just to keep their secrets and their evil safe where bad and darkness is the ruler and possesses all things? It was an anticipated vision that slowly accepted or permitted one dream to rule and dominate his life. The small little brown, filled with dust walk path, turned a blind eye on the noisy fast highways of life. Alongside the dusty footpath grew the yellow daisies which always danced in the sun and wind, the sight and the beautiful rhythm of dancing movements of the yellow daisies will eventually dominate his fantasies, an overwhelming feeling, filled with jo yful moments. So much it made his heart beat pound with everlasting joy. He promised himself that as soon as the first rain fell he will sow those yellow daisies alongside the walking path that leads to his house as he was reflecting and joyfully feasting on his dreams on which he brought to life for that peaceful moment, at least the present and the on-going moment was simple to interpret, though he kept a deep secret of things to happen which only him was holding like those black clouds which knew what they kept beneath them which no man could interpret but hope for the best out of them, he had that cloud coiled in him, waiting to be unleashed like clouds filled with plenty of water that will cause a storm so strong and heavy it will cleanse and wash away all those ugly undesirable bad things that he forever despised and bring forth happiness which was hindered by all those things he hated. As he walked on tortoise pace walking on a path that will land him at his house he was doing so with his eyes leaned towards the sky on which a clear display of beau tiful fantastic vision of things to come were set resembling a beautiful tale. As he silently entered the house his wife fearfully gazed at him from the dinner table she was preparing. He sometimes had an angry and hurtful mood whereas every word he said was verbally abusive and repeatedly hurt one’s feelings. Most certainly she never kept into her heart all past experiences of pain and suffering. Most often she felt full of joy and hallucinated by happiness it was not an everyday thing for her to parade around the whole day with a very excited smile drown on her face, because the days of being deliberately been hurt and pain inflicted on her were few thus were over shadowed by the days of deeply showered and expressed love. The darkest days may have been there as to balance the situation. Maybe Maru had to face and experience reality to know how bad man can be to one. He moved with confidence. He never took a second thought over his Godly conscious. The major threat in his life was Moleka. He was afraid that one day his anger will get the best of him an d drive him to kill Moleka one way or the other. His wife’s heart had two rooms filled with love for both men Moleka and Maru. Maru feared and dreamt that his room of love in his wife’s heart would eventually be over taken on by Moleka. This fearful dream continuously occurred. He dreamt Moleka with a broken leg and bleeding from a wound that was from his mouth and heart. His wife always cried with pain whenever Maru had these dreadful dreams. He usually woke up to his wife’s tears pouring on him as her eyes were closed. ‘Why are you crying?’ asked Maru, in pretence that he did not know. She would see the tears but feared to account to them as to what they were for when she woke up as she was not aware of them when she was sleeping, except the tears she cried for Maru. He had no power over destroying the love his wife had for Moleka. He seemed to have no control over his wife’s affair as much as the raging jealousy he had that drove him crazy as much as it did on Moleka. No one else was. Maru allowed Maleka to do and as he pleased to avoid any further fights. He did not care about other people’s judgments. He allowed Moleka to have his most desired and best woman, his wife. She had all the good attributes of a real lady, intelligent, eye catching and caught everyone’s attention. These entire things seemed to have caught Moleka interests, as he also caught people’s eye. What did he want with a woman who did not suit people’s interest? In fact, after he married her she had turned into an infidelity woman of the village, well enticing men of her interest. Moleka did not want to live his life as a joke and anger and could have avoided exposing her wrong doings. The community was always around. A well-known man tried to please the people. When he decided to take charge he thought twice on what he thought would suit both him and Moleka. He thought hard about this. Perhaps he had under estimated Moleka’s power, That Moleka beard more quality than him who he had no control over .Was he loved the most? Or did he just have more power? He believed in love but not the power as power can change into anything. He would cry too, over that Moleka could have stronger love than him. His heart interpreted that Moleka had more power than him, and he felt no guilt over what he had done to his wife as Moleka beard feelings for her to. The intense thoughts and confusion made him have so much anger and hatred. Maybe his heart had forsaken him and one day he would end up giving up his wife to Moleka, as he had concluded that Moleka’s love was stronger than his. If this feeling was within him, he would go up to his wife and tell her that ‘I only married you because you were the only woman in the world who did not want to be important. But you are not at all important to me, as I sometimes say you are’. This could destroy the world. The worlds turned to darkness as his words were all coming to action. That night he was so jolly. The yellow daisies. As he walked through the door and said, softly ‘My sweetheart.’ Those were very beautiful words, if only one had the knowledge of what damage could the human heart. ; Horrible danger that seemed very dangerous because the main causers of it were so tender. Children adopted this behaviour from their parents. Parents spat on the ground to show belittlement and disgust, Low nation passed by. Children took over from their parents. They disrespected one. They hurt you. They danced very hard.

Saturday, September 14, 2019

Go and Catch a Falling Star

The poem â€Å"Song: Go and catch a falling star† was written by the cherished poet, John Donne. In this satirical poem, through a series of images, he conveys his belief on the faithfulness, or rather the unfaithfulness of women.Donne’s use of diction, allusion, imagery, sound effects, and tone create a unique richness in the language of the poem, which make it enjoyable to read. The denotations and connotations of this poem create more depth and richness. In line 5, the word â€Å"mermaid† denotes a beautiful, mythical creature. The first connotation that comes to mind is the myth because mermaids are usually thought to be fictional.This goes along with Donne’s message because he believes that finding a woman so perfect is impossible. The other connotation of the term â€Å"mermaids† is more negative because they can also connote death. Mermaids have been used in other literature to lead someone, usually men, to their downfall and death due to the ir initial innocent and alluring appearance. This connotation of mermaids goes along with Donne’s theme because the line where he hears â€Å"mermaids singing† is representing of the beauty of women luring men in false hope.Other instances of the multiple connotations are in lines 3 and 4 with â€Å"a mandrake root† and â€Å"the devil’s foot†. Both a mandrake root and a devil’s foot are mythical plants. A mandrake is a plant that, when pulled out of the ground, lets out a piercing scream that can kill someone if heard. A devil’s foot is a plant that, when powdered and lit on fire, creates a noxious smoke that can kill someone if inhaled. One connotation of these is that they have very unrealistic properties, which is similar to Donne’s belief that faithfulness is unheard of in females.The line when â€Å"get with child a mandrake root† is stated is an obvious example of an impossible task, like Donne’s belief of finding a perfect woman. A connotation of a devil’s foot is satanic because it could be thought of a part of the devil. This can be interpreted so that a woman is like the devil, a true being and bringer of evil. Another connotation of the mandrake root is sexual because the root is known to be used to help with fertility; this word is often linked with women.Also, mandrake root can appear to look like a deformed human figure, which could represent the innocent plant when the root is buried; however, once it is brought up from the ground, one can see the true appearance, which is unappealing and ugly.Allusion is very prominent in Donne’s poem. In the first stanza, there are two allusions. The first allusion is the mermaids. The mermaids mentioned in the poem allude to the Odyssey. In the Odyssey, there were mermaids sitting near a dark cave, and their voices were beautiful and alluring. When ships would sail by the cave, the sailors would hear their voices.Some crew me mbers would jump off the ship and would either drown or get pulled down by the mermaids. John Donne used the phrase â€Å"mermaids singing† to allude to Homer’s mermaids in the Odyssey because he believed that no woman had good intentions, no matter how beautiful they were.The next allusion is the mandrake root. Although a mandrake root is a real plant, it is also often used in myths that involve magic and wiccans. In the play Mandragola by Machiavelli, the mandrake root was used to create a potion. This potion was used to trick and to take advantage of a person in bed.This can be related to John Donne’s poem because he felt that women were unfaithful and would do anything to get what they want. Another allusion of the mandrake is to numerous of Shakespeare’s plays, which use the mandrake root as well. In Antony and Cleopatra, the line â€Å"Give me to drink mandragora that I might sleep out this great gap of time† and in Othello, the line â€Å"N ot poppy, nor mandragora, nor all the drowsy syrups in the world, shall ever medicine thee to that sweet sleep† alludes to the mandrake roots’ magical properties of making someone drowsy or bringing them to an eternal sleep.The connotation of the mandrake root where it is deadly alludes to the line in Romeo and Juliet, â€Å"Shrieks like mandrakes’ torn out of the earth† and in King Henry VI, the line â€Å"Would curses kill, as doth a mandrakes’ groan. † The imagery in the poem is used to explain how impossible it is to find a faithful woman and to over exaggerate finding this kind of lady. The mandrake root, devil’s foot, and mermaid are obvious examples of impossibility. The title of the poem, â€Å"Go and catch a falling star† is another example of something that is thought of as unfeasible and almost magical.The lines â€Å"Ride ten thousand days and nights, Till age snow white hairs on thee† are used as a hyperbole. Donne uses these lines as an exaggeration to explain that it does not matter how long a man searches for an honest woman because even if he looks for one for a thousand days and nights, he will never find one. Another use of a hyperbole is in the lines â€Å"Go and catch a falling star, Though she were true, when you met her, Yet she will be false†. Donne used these lines to overstate that every woman, although innocent at one time, will become corrupted.The sound effects used in the poem include assonance, alliteration, and rhyming scheme. In the phrase â€Å"Go and catch a falling star†, there is a repeated ‘a’ sound that is an example of assonance. The alliteration is heard in the line â€Å"If thou be’st born to strange sights† with ‘b’ and ‘s’. There is also a rhyming pattern throughout the entire poem, where the first and third lines rhyme, the second and fourth lines rhyme, the fifth and sixth lines rhyme, an d the last three lines of each stanza rhyme. These auditory devices are used to keep the readers’ attention and in order to make the overall poem to sound more flowing and lyrical.

Friday, September 13, 2019

Discussion Question Assignment Example | Topics and Well Written Essays - 500 words

Discussion Question - Assignment Example Thus, value of the customer information determines the value of the company (Blattberg, Kim and Neslin 32). With time, database management helps companies understand their customers better and offer them products and services which match their perceptions, likes and requirements more closely. Customer loyalty is the measure of happiness and satisfaction of customers in which they buy the product or avail the services of a company time and again. From an organization’s point of view, it is a strategic management tool wherein right customers are attracted and stimulated to buy and bring in more customers. Lucky Larry made use of databases and valuable customer information to identify frequent and heavy gamblers. It initiated a casino publication to keep them abreast of the latest happenings, news and programs at Lucky Larry’s. There were tournaments arranged for the identified key players to encourage their playing enthusiasm and entice them to come back time and again to the casino. Players who played the biggest and the largest were entitled to prestigious ‘A-Club’ and were also given silver coins as commemoratives from Lucky Larry’s (Kotler, Bowen and Makens 642). Kay Palace, the manager of the database program constantly measured the impact of programs designed with the help of information extracted from databases to improve the results and bring about necessary changes as and when needed. Lucky Larry’s database marketing is definitely a part of integrated marketing program as it is an attempt to attract and contact the customers directly. Database marketing falls under direct marketing when it fulfills two conditions- the results of the list are analyzed and secondly, the list is updated; both of which are true in the case of Lucky Larry’s. Percy (164) asserts that database marketing, as a part of direct marketing can serve as a strategic marketing tool and