Marketing and Branding Strategies Research Proposal

Marketing and Branding Strategies - Research Proposal ExampleMoreover, Nike controls around half of the sports posterior wear and apparels market and the combine strength of Adidas and Reebok will make them able to attain almost the kindred market share as that of the Nike. Thus the merger will strengthen the competitive power of Adidas and Reebok.The combined company wont want to cut its own bottom line by launching a impairment war. Others, however, think consumers whitethorn see more products and aggressive trade from smaller players in the industry as they work to protect their shares. (Petrecca, and Howard). The mergers are often welcomed by the consumers because of their anticipation of good quality products for cheaper prices. The inability to undertake prices whitethorn reflect as a weakness of merger among the public.Any time two competitors wedlock forces, there is a tendency to s summit competing - a concept that looks good on paper still can be deadly in-market (Howard). It is quite possible that the lack of competition and trust between the companies may force them to reduce their expenditure on advertisement like activities which will negatively impact the selling activities of both the companies. Moreover, the reduced marketing campaign by these companies will open the doors widely for the competitors like Nike.The companies formulate they have already identified about $150 m... Hence these companies will get an opportunity to washed-out more moneys in other markets where previously these companies spent less for advertisements. ThreatsOften when former rivals join forces there is a tendency to try to change product lines so they dont go head-to-head. The real danger may be in trying to reposition one brand or another to not compete. ... two brands could be diluted in the process. (Petrecca, and Howard) The decreased competition between these companies will force them to reduce their activities which may result in spoiling of their popular products in the market. Benefit of the merging Uniting two of the worlds top sports companies and creating a much stronger gainsay to Nike, particularly on the global giants home turf the prime north American market that accounts for about half of the categorys sales worldwide. (Petrecca and Howard) It is not possible for either Adidas or Reebok to challenge the supremacy of Nike in North American markets. But the merger made them capable of raising absurd challenges to Nike in these markets as well.Possible marketing strategiesRetailers are in an advantageous position because of the opportunity to get out with products two famous brands. Adidas which dominates the soccer shoes market have contracts with David Beckham like soccer personalities whereas Reebok has contracts with global hoops stars like Yao Ming (Petrecca, and Howard). Thus they can utilize these sports personalities in a complementary manner conduct their marketing strategies effectively.In short, the merg er between Reebok and Adidas made them capable to compete effectively with their main competitor Nike. whole kit and boodle Cited1. Howard, Theresa. USA TODAY. 2005. Adidas, Reebok lace up for